In an era where fashion has innumerable followers seeking “individuality”, the amount of choices has become both more numerous, and more potentially bewildering and confusing. Thus, MOGU was born: an information platform aimed at female fashion fans.

It has quickly built up an astonishing user base of 200 million since its creation.

Vice President: Lin Feng

Company: MOGU

Founded in: 2011

Headquarters: Hangzhou

Latest financing: USD 200 million series D

Registered users: 200 million

Here’s a video interview with Lin Feng

Viewers from China please click here.

AllChinaTech has launched an Indiegogo campaign for our video series “Coding China: 20 must-know startups in video”. Find out more here.

Check out our feature story of Lin Feng and her startup MOGU:

Meet MOGU, China’s online fashion advisor to help millions of women shape their attitude towards life

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